The pandemic underscored the importance of quality living at home, that instead of just a mere place to return to at the end of a workday, home is a sanctuary.
As Filipinos adapt to the changes brought about by the pandemic such as remote work and online learning, the housing market is experiencing a renewed interest in properties that can deliver the lifestyle suited to the ‘next normal,’ where connectivity, accessibility and well-planned spaces are top priorities.
In a study released in Q2 2021, Colliers International Philippines noted that the share of upscale-to-luxury developments in new project launches has been on an upward trend since 2019. The segment accounted for 41 percent of new launches in 2020, up from 25 percent between 2015 and 2019. Buyers in the upscale market are looking for safe and high-quality homes for their families.
Redesigning modern living
Philippine Realty and Holdings Corporation (PhilRealty), which has 40 years of trusted industry experience, remains committed to building not just developments but communities that enable residents to experience elevated urban living in a safe and comfortable environment. Its success is anchored on its landmark developments that have brought vertical living to greater heights.
In the late 1980s, the company was one of the first developers to combine the concept of horizontal subdivisions and vertical living in the Philippines through its flagship luxury mid-rise project, The Alexandra in the Ortigas Business District. It was one of the country’s first vertical gated communities and continues to be a coveted address in the district today. Through this project, PhilRealty pioneered the “home replacement” concept that allows homeowners an “uncompromised living” in a vertical community.
PhilRealty’s succeeding development, La Isla Condominium, became the epitome of high-end living with 28 luxuriously appointed apartments at spacious 270 sqm to 580 sqm cuts, each offering breathtaking views of the city.
Home as a haven
Building on the success of these residential projects, PhilRealty developed Skyline Premiere and The SkyVillas in the One Balete Compound in Quezon City as a prestigious address for homeowners who appreciate luxe living in the comforts of home.
These developments offer tranquility with the laidback charm of the New Manila area and features large cuts, bi-level apartments, kitchens with a service entrance, maids’ quarters with toilet and bath, and utility areas with open-air ventilation. Units are fitted with top-of-the-line brands such as Canadian Kitchen cabinetry, SMEG kitchen appliances, and Kohler or Grohe bathroom fixtures.
The PhilRealty concept of ‘home replacement’ focuses on family living, with units that are designed to ensure that everyone can have their personal space for work, study or other recreational activities. It incorporates spacious living in intimate communities that provide privacy and exclusivity in a modern urban setting. For those who want to experience an outdoor respite, the property has a landscaped garden that offers the rejuvenating feeling of being in wide open spaces. The clubhouse has a swimming pool, fitness center and a children’s playground to help build that spirit of community.
PhilRealty’s master-planned projects continue to define high-end real estate development. The company is gearing up for more innovative and luxurious vertical residential developments to meet the distinctive homeowner’s needs in a dynamic industry.
With the past months reminding everyone of the importance of quality home life experience, PhilRealty reaffirms its mission of building not just structures but homes and communities that can last for generations, whether it be in residential condominiums, offices, or commercial spaces.
In the coming years, PhilRealty is looking into developing leisure propositions and townships. As the company looks forward to more projects ahead, it remains committed to building quality developments that enable residents to achieve uncompromised living in communities where generations can live and thrive. Having spacious and flexible residential units means that personal space, comfort and security are guaranteed.
For more information about PhilRealty’s properties, visit www.philrealty.com.ph
