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We in the public relations business are storytellers. We believe communication at its best brings people and communities together. Storytelling is meant not only to inform and enlighten but also to stir a response, whether that be an emotion, idea or action.
Next perhaps only to authentic storytelling, online community building is the catchphrase these days. Recent years have seen communities emerging one after…
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The journey to SMASH 2026 begins! Riot Games Philippines has recently unveiled a more accessible and community-focused Wild Rift 2026 Roadmap guaranteed…
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Leading global livestreaming platform Bigo Live is celebrating Pride Month with a series of livestreams spotlighting LGBTQIA+ creators who have built careers,…
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Chevron Philippines Inc. (CPI) has successfully released 146 sea turtle hatchlings into open waters recently, bringing the total number of turtles nurtured…
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Chevron Philippines Inc. (CPI) is further strengthening its foothold in Makati City with two additional Caltex retail sites along SLEX Magallanes and…
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Sustaining a robust presence on social media is a huge investment. Not just in terms of time, people and budget but also…
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Bigo Live, a leading global livestreaming platform, celebrated its 10th anniversary with an evening honoring Filipina creators who are building communities, inspiring…
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Evolving trends, shifting user behaviors and expectations, and emerging new technologies and platforms all make navigating social media this year even more…
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The social media ecosystem continues to evolve, and it’s evolving rapidly. It is now a core business driver, a news and information…
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Bigo Live, a leading global livestreaming platform, recently concluded its month-long National Women’s Month campaign, a celebration of and spotlight on the…
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What business does not do social media these days? Probably none. But do these businesses know how to -- better yet actually…
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Chevron’s global headquarters has invested $3.1 million to upgrade its terminal in Lapu-Lapu City, Cebu, with the resultant improvements enabling the terminal…
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