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We in the public relations business are storytellers. We believe communication at its best brings people and communities together. Storytelling is meant not only to inform and enlighten but also to stir a response, whether that be an emotion, idea or action.
85 items in Blog
Obviously, it is no longer a question of will AI be used in PR. Not even whether it should be adopted or…
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AI is not the future. It is in the now, almost ubiquitous from facial rec phone unlocking and Alexa powering up home…
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Pride Month isn’t just a time for grand celebrations and big parades. It’s also a good opportunity to hear the diverse stories…
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The path to achieving self-growth is anything but smooth. The first step alone -- admitting that one needs to improve oneself --…
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It was May of 2019 when I got the call. That one call I couldn’t miss. The call that would symbolize the…
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What will your 2024 era be? If upon reading ‘era,’ you thought of Taylor Swift, that’s not a coincidence. That’s just the…
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This is Taylor Swift’s world, and we are just living in it. The American pop singer continues to rise in fame with…
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Thirty-six percent. That’s the shopping scam rate in the Philippines this year, the highest among 11 countries. With holiday shopping in full…
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An introvert working at a PR firm? The idea can be pretty far-fetched and even scary -- unlikely for many and intimidating…
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Pop culture is inescapable. We can try to get away from it and swear it off but somehow it still finds a…
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It’s no secret that PR is one of the most demanding industries there is. At any given time, PR practitioners are juggling…
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Short-form or long-form content? An 800-word blog or a 1,500-word feature article? A 15-second TikTok or a 30-minute YouTube vlog? There is…
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