realme is still the fastest-growing smartphone brand in the world, a title the young brand has held for four consecutive quarters, according to global industry analysis firm Counterpoint’s latest report.
realme is the only major brand that registered a double-digit positive figure with 11 percent growth in the second quarter of 2020. In Q1 2020, Counterpoint reported that realme is one of the only two brands posting positive growth of 157 percent year-on-year (YoY).
realme also claims a fair share of the market in Southeast Asia as it records 102 percent YoY growth in its Q2 2020 sell-in shipments, as reported by research firm Canalys.
Growing the global realme squad
realme has added 15 million users worldwide in the first half of the year. It is now the top 4 smartphone brand in Thailand, India, Cambodia and Egypt, and top 5 in the Philippines, Myanmar, Ukraine, Indonesia and Vietnam, according to Counterpoint Research and IDC.
In just two years, realme has grown its user base to 40 million, a considerable feat for a young brand in a highly competitive market. realme’s strategic expansion to nearly 60 different countries and regions allowed it to attain its mission of reaching out to more youth, empowering them to dare to leap beyond their bounderies with disruptive yet attainable realme devices.
Strengthening the realme ecosystem and 5G portfolio
In 2020, realme implemented a ‘Smartphone + AIoT’ dual-driven strategy. Despite the challenging economic environment, realme has successfully met targets laid out in this initiative. realme is on track to launch more than 50 AIoT products this year and over 100 next year.
realme has been focused on promoting 5G products in its retail markets. It released the first 5G-capable flagship phone in India and the very first 5G phone in Thailand. The company has also launched Cambodia’s first 5G phone under US$1,000. Locally, realme Philippines is partnering with telco companies for the accreditation of its 5G products and eventual market availability.
realme defines its AIoT strategy as a “1+4+N” initiative, which refers to one core smartphone product complemented by four major groups of lifestyle devices such as speakers, earphones and watches and supported by “N” types of smart accessories.
realme plans to continue its international expansion plans where growth is most expected. For example, its AIoT products have been performing well in the India market, where its smart personal audio devices have reached third place in terms of market share within three months.
realme’s products have also made waves in the design world. In 2020, realme’s Design Studio has started collaborating with world-renowned designers Naoto Fukasawa and Jose Levy of Hermes fame to produce trendsetting realme products. In addition, realme has won the prestigious Red Dot Design Award for its X2 Pro Master, issuing a strong challenge to other brands. realme has pioneered innovations not only in design but also in technology, most notably when it launched the world’s first 125W fast-charging technology in July.
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About realme
realme is a technology brand that specializes in providing high-quality smartphones with the best design and performance. The brand was officially established on May 4, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young team with rich experience in the smartphone industry. realme is committed to offering powerful performance, stylish design, industry-leading qualities and exploring more possibilities of UNI Smart AIoT. realme has launched various smartphones across all price ranges, from entry level value king realme C3 to 5G flagship realme X50 Pro 5G. realme has also introduced smartphone accessories such as fast-charging power banks and its realme Buds series.
