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Spotify Presents Your K-Pop Persona Interactive Experience to Celebrate the K-Pop Fandom

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Spotify has recently launched the Your K-Pop Persona, a brand-new interactive experience that celebrates the K-Pop fandom and their passion for this genre that has taken the world by storm. With this experience, fans can discover and embrace what their ideal fan role would be in a K-Pop group.

From K-Pop’s diverse sounds to its captivating performances and magnetic personalities, it’s no wonder this genre has become a global cultural phenomenon like no other. On Spotify alone, K-Pop streams have grown by more than 180 percent in the United States, more than 420 percent in Southeast Asia and more than 360 percent worldwide since 2018. In the Philippines, K-Pop has also skyrocketed in popularity, recording 343 percent growth in Spotify streams between 2018 and 2023. This growth is a testament to the power of music in transcending barriers and bringing fans from all over the world together.

Here’s how you can unlock Your K-Pop Persona:

  • Visit on your mobile device.
  • Answer five questions on the way you stan to receive your Main Role in the K-Pop fandom. Inspired by the roles usually assigned to members in a K-Pop Group, you could be a Main Visual, Main Vocal, Main Rapper, Main Dancer or Trainee. Whether a long-time stan or just dipping your toes into the world of K-Pop, all fans — even non-Spotify users — are welcome to experience Your K-Pop Persona.
  • As a bonus, Spotify users can also unlock an additional Fan Role, which celebrates each individual’s fandom by giving them a persona based on their K-Pop listening habits.
  • You’ll then receive a digital photocard with your results. This photocard can be customized before sharing and comparing on social media.

Your K-Pop Persona: You could be a Main Visual, Main Vocal, Main Rapper, Main Dancer or Trainee

Your K-Pop Persona: Spotify users can unlock an additional Fan Role

To amp up the fun, Spotify also collaborated with some of the hottest names in K-Pop for the release of Your K-Pop Persona. Be sure to follow Spotify PH on X to compare your results with Cha Eun-Woo and stay tuned to discover the K-Pop Personas of the likes of TOMORROW X TOGETHER, SEVENTEEN, BOYNEXTDOOR and THE BOYZ!

Your K-Pop Persona is now live in 31 markets, including the Philippines, and will be available until May 10, 2024. Don’t miss this unique opportunity to flex your role in the fandom with Spotify’s latest interactive experience!

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