Spotify, the world’s most popular audio streaming subscription service, will host the “RADAR Radio Live feat. RIIZE” this coming July 10 as part of its RADAR campaign for the group. The event will shine the spotlight on the rookie artist while bringing fans in on the celebrations of the release of their first mini album, “RIIZING.”
RADAR, Spotify’s global music program for emerging artists, has played a pivotal role in catapulting the growth of rising talent. RIIZE is the first K-pop boy group to enter the program, joining more than 900 other artists from around the world who have thrived under the initiative since its inception in 2020. Through RADAR, Spotify had previously supported artists such as The Kid LAROI, Lauv, NMIXX, LE SSERAFIM and Zior Park. RADAR artists have been featured on over 5,000 Spotify editorial playlists, and on average, tracked 40 percent growth in monthly listeners and increased streams by more than 30 percent in the six months since entering the program.
Since joining RADAR Korea in April this year, Spotify has bolstered the growth of RIIZE with its best-in-class editorial and marketing support to fuel music discovery and foster deeper connections with listeners. In addition to 40 percent growth in monthly streams, the group has tracked a 13 percent increase in monthly listeners and a 12 percent rise in listener-generated playlists that include at least one RIIZE track.
With nearly 4 million monthly listeners and over 210 million streams amassed since their debut last year, RIIZE’s music has scaled the globe, transcending language and cultural boundaries. The top markets streaming the group now span Japan, Indonesia, the United States, the Philippines, Thailand, South Korea, Taiwan, Malaysia, India and Canada.
RADAR Radio Live feat. RIIZE
RADAR Radio Live, an initiative under the RADAR program, was conceptualized to broadcast RADAR Korea artists and their unique colors to a broader audience through interactive experiences. Set to take place in Seoul on the evening of July 10, the next RADAR Radio Live event by Spotify promises fans a host of exciting activities that will immerse them in the vibrant world of RIIZE. In addition to a live talk show, the event will feature a screening of RIIZE’s RADAR mini film and fun activities to engage with the members in-real-life.
RADAR Radio Live feat. RIIZE will be hosted exclusively for Spotify users. Event registration is open till July 4 via the campaign microsite. The event will also be livestreamed for BRIIZE around the world on Spotify’s K-Pop ON! YouTube channel.
“It’s been thrilling to witness the growth of RIIZE as a RADAR artist,” said Jungjoo Park, Spotify’s head of Music, South Korea. “We look forward to continuing our journey with them and showcasing their diverse appeal to more listeners and fans worldwide. Through the RADAR program, Spotify aims to support various Korean artists in reaching and connecting with more listeners around the world.”
