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Suzuki Philippines advances expansion initiatives outside Metro Manila

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Serving Filipino motorists since 2016, Suzuki Auto Calamba celebrates its 3S grand opening this July 11, 2018.

Pioneer compact car distributor Suzuki Philippines (SPH) further strengthens its market presence outside Metro Manila with back-to-back expansion initiatives in the CALABARZON and Ilocos regions.

Following the successful introduction of the two latest additions to the Suzuki automobile lineup, the all-new Dzire and Swift, SPH continues to drive forward in the competitive automobile industry by adding two dealerships to its growing network, the Suzuki Auto Calamba and Suzuki Auto Calasiao.

“We are very grateful for the positive market response to the Suzuki brand this first half of the year. As I promised during the launch of the new Dzire and Swift, Suzuki Philippines will be even more aggressive in achieving our targets for the remaining months of 2018. The team has laid out a roadmap to make sure that our growth initiatives are not only sustained but accelerated. So we will continue expanding our product lineup and dealership network to be able to offer best-value products and services,” said SPH Vice President and General Manager for Automobile Shuzo Hoshikura.

Suzuki Auto Calamba 3S grand opening

(L-R) SPH Assistant General Manager Cecil Capacete; Grand Canyon Multi-holdings, Inc. VP for Operations Lorenz Aguilar; SPH Vice President and General Manager for Automobile Shuzo Hoshikura, together with Calamba City Mayor Timmy Chipeco, Grand Canyon Multi-holdings, Inc Chairman Peter Po, Grand Canyon Multi-holdings, Inc Comptroller Caroline Po; lead the inauguration of the new Suzuki Auto Calamba.

Suzuki Auto Calamba, which has been serving as a sales dealership catering to Filipino motorists in the Laguna area since October 2016, is expanding its thrust to serve as a 3S (Sales, Spare Parts and Service) dealership of the Suzuki network with a grand opening this July 11, Wednesday.

SPH has always been keen to strengthen the brand’s base in the province of Laguna, particularly in Calamba City, one of Laguna’s most-populated and first-class cities, which is a key growth area. Calamba’s strong economic potential and fast-growing business and investor environment would provide great opportunities for SPH to serve even more Filipinos.

The recently inaugurated 1,270-square-meter-wide 3S dealership lies on a 3,100-square-meter lot along the Kilometer 53 Pan-Philippine highway, Calamba City, Laguna. It boasts a vast showroom that can fit six display units while the five service bays can accommodate even more units. Strategically built in the middle of the premiere industrial capital outside of Metro Manila, the Suzuki Auto Calamba is expected to further boost the sales and services of SPH.

Suzuki Auto Calasiao groundbreaking

(L-R) SPH Assistant General Manager Cecil Capacete, Grand Canyon Multi-holdings, Inc. Managing and Finance Director Robert Po, SPH Vice President and General Manager for Automobile Shuzo Hoshikura,
Grand Canyon Multi-holdings, Inc. Chairman Peter Po and Calasiao City Mayor Arman Bauzon celebrate the ground-breaking of the soon-to-rise Suzuki Auto Pangasinan in Calasiao.

Last July 9, SPH breaks ground for a new dealership in the Ilocos Region, the Suzuki Auto Calasiao. The developing city is strategically located at the heart of Pangasinan with major roads connecting it to nearby similarly economic thriving cities of Dagupan and San Carlos.

The new dealership, which will measure 1,000 square meters wide, will rise along the busy Judge Jose De Venecia highway extension, Banaoang, Calasiao. The project will be the 7th 3S dealership to be built with Grand Canyon Multi-holdings, Inc. and will be the 11th dealership under the group’s supervision.

“We deeply appreciate the trust of Suzuki Philippines in our management over the years. We witnessed how SPH grew in the market and how receptive the Filipinos are of its services and products. We hope that our brand and SPH will continue to grow as we strengthen the partnership we have established,” shared President Andrew Po.

“The launch is just the beginning. We strongly believe that SPH will become a more significant and competitive player in the industry because of our amplified marketing efforts and strengthened partner and customer base nationwide,” added Hoshikura.


About Suzuki Philippines Incorporated

Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles.

Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability.

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