With trust in traditional advertising continuing on a downward trend, brands and organizations need even more today to invest in technology, according to leading social listening and analytics firm Talkwalker.
In its recently released Social Media Trends 2020, a collection of more than 50 global industry experts’ social media predictions co-authored by HubSpot, Talkwalker, notes how across the globe, traditional advertising faces a tough challenge as generation Z and millennials dominate the market scene, giving rise to the age of digital consumerism characterized by technology-driven consumer behavior and skepticism about advertisements and endorsements. Talkwalker notes that 84 percent of millennials express their distrust in traditional advertising. The same report shows conversational data around advertising has dropped significantly in net sentiment in the past 13 months.
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