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We in the public relations business are storytellers. We believe communication at its best brings people and communities together. Storytelling is meant not only to inform and enlighten but also to stir a response, whether that be an emotion, idea or action.
The rising adoption of AI in the country’s communications industry is reshaping PR work. But it calls attention to a growing concern…
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A seismic shift is underway in the world of public relations and communications, with AI redefining industry norms. The rapid technology adoption,…
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Chevron Philippines Inc. (CPI), marketer of Caltex, continues to expand its network with the grand opening of a new retail station located…
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Timeless. Enduring. Classic. Who wouldn’t want content like that? We all have at one point or another consumed evergreen content, many turning…
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There’s a gender gap in the fuel industry. Women make up only 22 percent of the global oil and gas workforce, and…
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Reaffirming its commitment to education and community support, Chevron Philippines Inc. (CPI) partnered with the HS 67 Alumni Association to donate 20…
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Caltex, marketed by Chevron Philippines Inc. (CPI), is strengthening its nonfuel retail (NFR) offerings alongside continuous retail presence growth through a recent…
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The earlier part of this two-article series discussed how and why AI, authenticity and mental health will continue to be major conversation…
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2024 was a year of significant growth in retail network and strategic partnerships for Caltex, enabling the company to enhance accessibility and…
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Ana Pista, founder and CEO of Ardent Communications (ArdentComm), underscores the strategic integration of AI in public relations during a panel discussion…
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Industry pundits have shared trends forecasts for the year, their projections building on developments in 2024. Besides sunrise and sunset industries, predictions…
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Global Alliance for Public Relations and Communication Management announces the first group of member organizations and institutions from around the world joining…
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