Manila, Philippines, March 26, 2014 – Robinsons Rewards Card (RRC) members will enjoy earning more points not only when they shop at their favorite Robinsons stores but also when they fuel up at Caltex. RRC members can now use their points to redeem P1 discount for every one liter fuel purchase at participating Caltex stations nationwide. Every five liter gas up earns a point which means that the more customers fuel up at Caltex and shop at Robinsons, the more points for fuel and shopping savings.
Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, teamed up with Robinsons Retail Holdings, Inc. (RRHI), one of the largest multi-format retailers in the Philippines, to create a unique offer that allows customers to quickly and continually add value to their purchases by getting a variety of fuel and shopping rewards through their RRC.
Because of this loyalty program partnership, motorists now have more reasons to choose Caltex. Customers can save more on fuel costs when they purchase Caltex with Techron plus the five benefits of maximized power, improved fuel economy, lower emission, smoother drive and reliable performance.
In addition to fuel savings, RRC members will also enjoy big discounts in their shopping and grocery purchases as points earned at participating Caltex stations can be redeemed at any of 1,180 Robinsons stores nationwide which include Robinsons Supermarket and Department Store, Handyman, Toys R Us, True Value, A.M Builders’ Depot, and Robinsons specialty stores.
Customers can avail of this benefit by signing up for RRC membership at any Robinsons stores for P150 only.
CPI values the patronage of its customers by giving them access to top loyalty programs in the market. Last year, CPI partnered with Jollibee Food Corporation’s Happyplus program which continues to grow in memberships. Happyplus will run alongside the Robinsons Rewards Card loyalty program and customers can choose which of the rewards program they want to use.
“We like to surprise our customers in unexpected ways during their journeys. This loyalty program takes surprise to a whole new level for our loyal customers. Caltex motorists will be pleased that their Robinsons Rewards Card membership continues to reward them before or after shopping. This is possible because Robinsons Retail Holdings Inc. chose to team up with Chevron Philippines as their first external partner. We are truly proud of this long-term relationship, ” said Peter Morris, Chevron Philippines Inc., Country Chairman and General Manager for Philippine products.
Robina Gokongwei-Pe, president and COO of RRHI. said “We at Robinsons Retail are always looking for new ways to delight our customers and give them a better customer experience. That is why we are very happy to partner with Chevron Philippines Inc.’s, Caltex service stations to expand the acceptance of Robinsons Rewards beyond stores operated by Robinsons. This will be a welcome development to over 800,000 members of the Robinsons Rewards Card. With more than 700 Caltex service stations nationwide, we are very honored to have Chevron Philippines as our first external partner for Robinsons Rewards.”