Month: June 2020

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Sustaining Communication with Your Audiences Even During a Pandemic

The COVID-19 pandemic caught us all off guard, forcing the world’s population to stay indoors for months now. Businesses and organizations have had to make quick adjustments to stay afloat. Companies were not able to anticipate the impact of the pandemic and prepare accordingly, and most are serving their clients and supporting their employees even when not in full capacity and while helping flatten the curve.

As many offices remain closed and normal business operations halted, budgets are running low and priorities need realignment. Sustaining pre-COVID-19 efforts, including PR plans, in such a scenario has been a key concern.

More businesses, in particular smaller ones, are implementing cost-cutting mechanisms, and PR activities are usually one of the first to be crossed out as they are generally seen as an expense item. Outside of the cost issues, social distancing protocols are rewriting the rules on gatherings and related PR activities, prompting many brands to cancel plans or look for alternative options.

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Citrine One Spreads Its Wings to SEA Region, Australia

Citrine One, a Malaysia-based communications agency, recently announced its international business outfit, Citrine One Global, aimed at servicing cross-border business activities starting with the Southeast Asia (SEA) region and Australia.

Citrine One Global is set to provide multi-tier strategic communications services in multiple territories through its network of professional partners and affiliates. It is structured as a gateway for Malaysian businesses seeking strategic communications services in new markets and for international businesses looking for a footing in Malaysia and other SEA countries. Inter-referral and coordination within the alliance will ensure smooth delivery of campaign messaging for the clients.

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Why You Need to Build Your Personal Brand Now

Gone are the days when only celebrities, politicians and business leaders nurture an image. Our highly techie and individualistic society now allows individuals to cultivate their own brands as well. The popularity of social media and networking platforms has made the task even easier: Just about anyone can create a profile or image of oneself with a click of a few buttons and share that profile with anyone on the online world.

This personal brand is the public’s perception of an individual and his or her values and beliefs, goals and plans, achievements in his or her chosen field and more. This does not consist only of the personal details one shares on the internet such as age, education, current job and work experience. It also covers a person’s activity on social media and networking platforms – own posts, comments, reactions, shares — as these reflect one’s thoughts and sentiments, beliefs, aspirations, choices and preferences. Indeed, data from these actions are used by platforms to curate ads based on the profile created and push these ads on to a person’s feeds.

Sharing views and opinions on topics related to one’s field of expertise does play a big role in building a personal brand as it helps in establishing that the individual can be a trusted and reliable source of information in that particular field. This is one way many have been able to develop a profile or role as an influence(r) and even a key opinion leader in their respective area, which in turn helps in making sure their ideas reach a wider audience.

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Alibaba Cloud Invests US$283M to Accelerate Global Partner Innovations

Alibaba Cloud, the data intelligence backbone of Alibaba Group, announced that it will invest RMB2 billion (US$283 million) this fiscal year to empower global partners and accelerate joint innovations post-pandemic. The investment aims to bring its partners up to speed with digitalization capabilities and create joint products and solutions to benefit even more customers across all sectors.

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Hino Back with Total Support, Reopens Dealerships Nationwide

Hino Motors Philippines, the exclusive distributor of Hino trucks and buses in the country, recently reopened its doors in line with the easing of quarantine guidelines in many areas nationwide. All of Hino’s 21 dealerships across the country are back in operations.

With the majority of the country now in General Community Quarantine (GCQ), Modified GCQ (MGCQ) and many business establishments are already reopening, Hino resumes operations to help the economy recuperate from the hit it took from the COVID-19 pandemic.

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