With trust in traditional advertising continuing
on a downward trend, brands and organizations need even more today to invest in
technology, according to leading social listening and analytics firm Talkwalker.
In its recently released Social Media Trends 2020, a collection of more than 50 global industry
experts’ social media predictions co-authored by HubSpot, Talkwalker, notes how
across the globe, traditional advertising faces a tough challenge as generation
Z and millennials dominate the market scene, giving rise to the age of digital
consumerism characterized by technology-driven consumer behavior and skepticism
about advertisements and endorsements. Talkwalker notes that 84 percent of
millennials express their distrust in traditional advertising. The same report
shows conversational data around advertising has dropped significantly in net sentiment
in the past 13 months.
Continue reading “Technology challenges traditional advertising, says Talkwalker”
Hino Motors Philippines
(HMP), exclusive distributor of Hino trucks and buses in the Philippines,
continues to expand its retail network across the country as it inaugurates
dealership in Tacloban City, Leyte.
Leyte will now be able
to quickly access the world class quality transportation and delivery vehicles
offered by HMP to the community. Located in Brgy. Marasbaras, Tacloban City, Leyte,
the new dealership will house Hino 300 series light-duty trucks, 500 series medium-duty
trucks, 700 series heavy-duty trucks, buses and modern PUV units. It will also offer spare
parts and after-sales service for trucks and buses.
Continue reading “Hino extends footprint with new dealership in Tacloban City”
It’s that time of the year again. Besides the
Christmas reunions and get-togethers, many Filipinos take advantage of the long
holiday to bond with family and friends. A quick getaway or long ride out of
town is the perfect opportunity to spend quality time with loved ones and
create more memories to last many more Yuletide seasons ahead.
Suzuki Philippines, the country’s pioneer subcompact
car distributor, lets you go on that road trip with your dearest ones this
Christmas with fuel-efficient vehicles that are not only reliable on the road
but are also safe and practical on the budget. With SPH’s well-loved Ertiga,
Swift and Dzire, you can splurge on the destination, accommodations and food
knowing you will save a lot on fuel costs.
Continue reading “Suzuki Philippines lets you ride safely, efficiently this holiday season”
Regarded as the “Queen City of the South,” Cebu City
is one of the most-prosperous cities in the Philippines with its thriving
commerce and tourism industries. As the second-largest city in the country,
Metro Cebu undeniably has a lot to offer any local or foreign tourist, from
Instagrammable destinations and historic sites, shopping malls, gastronomic
delights to hotels.
Continue reading “New Cebu hotel gains traction with OYO”
With Christmas just around the bend and the Filipino
Yuletide spirit in all-time high, shopping and spending are again the season’s
buzzwords. Everyone will be rushing to complete their Christmas list, making
sure there is something for family, friends and other loved ones.
The Facebook Holiday Survey 2019, which surveyed 1,500
Filipinos aged 18 and above nationwide, revealed that consumers aged 18 to 34 plan
to allot an average of Php15,350 for their Christmas shopping, up by Php485
from last year. Those aged 35 to 54 are willing to spend an average of
Php17,862, a Php2,685 increase from 2018, while Filipinos 55-year-old and above
are willing to spend Php21,811 for this year’s Christmas shopping, a whopping Php5,548
higher from their budget last year.
This season, why not take gifting loved ones a notch
higher? Why not gift yourself the best Christmas present there is?
Continue reading “Give the gift of suburban living this holiday season”