Offering express service is a key driver of customer satisfaction, particularly for customers who visit a dealer for routine maintenance, according to the J.D. Power 2018 Philippines Customer Service Index (CSI) Study,SM released today.
The proportion of customers who were offered express service during their most recent visit has increased by 38 percentage points year over year (55% vs. 17%, respectively). Nearly half (44%) of those who used the express service option had their vehicle returned within two hours. Overall satisfaction among these customers is higher than among those who did not select express service (820 vs. 793, respectively, on a 1,000-point scale). More than half (51%) of customers who chose this option say they “definitely would” recommend the service center to a friend or relative, compared with 42% of those who did not use the option.
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