PR plans postponed or cancelled, budgets slashed, physical events reformatted to digital, engagements limited, teams working from home. These are just some of the realities transforming the PR industry today.
With the economy contracting and many businesses facing losses, shifts in priorities have pushed public relations to the back burner. As many PR companies in the country are small local operations, budget concerns resulting from activities being shelved and companies not renewing contracts or deferring PR projects are further tightening purses and pushing future stakes up in the air.
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