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Garmin invites all amateur and experienced runners to take their workout to the next level with the new Forerunner 55, an easy-to-use GPS smartwatch for people of all skill levels. The smartwatch helps runners track their stats and achieve their fitness goals.
Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, is partnering with Converge ICT Solutions Inc. (Converge), a large, local end-to-end high-speed fiber broadband provider. The partnership will help the latter further enhance the customer experience for its fast-growing subscriber base in the Philippines.
Continue reading “TCS to Help Converge Improve Customer Experience and Further Accelerate Growth”
Toyota Motor Philippines’ (TMP) premier motorsports program, now called Toyota Gazoo Racing Vios Cup, made a historic comeback after a year’s hiatus with new and familiar names joining the competition.
Kicking off the season was the surprise appearance of the GR Yaris driven by TMP President Atsuhiro Okamoto. Twenty-four autocross racers and 24 circuit racers across three race classes competed at the Clark International Speedway in Pampanga last July 9 and 10 and raced their way to the finish line as the online community shared the thrill and excitement in real-time.
Continue reading “Toyota Gazoo Racing Vios Cup Launches 2021 Season with Action-packed Race Weekend”
Airbnb’s 2021 Release has revealed that travelers are booking unique abodes such as cabins, tiny homes and treehouses to break from the monotony of the past year spent in lockdown. Nearly 70 percent of respondents to a recent Airbnb survey indicated they want to be able to filter for unique stays when searching for trip accommodation.
According to the latest Airbnb data, searches for unique stays have increased by 94 percent in 2021 compared to the same time period in 2019, and 55 percent of Airbnb’s 100 most wishlisted homes in the last year fall into unique categories.* Notably, searches for certain types of unique homes have exploded by more than 10x compared to just two years ago. Searches for yurts have spiked by approximately 1,700 percent, while searches for earth houses and barns have increased 1,285 percent and 1,068 percent, respectively.
Continue reading “Filipino Unique Stays Hosts Earned More Than P24 Million Since Start of Pandemic”
If you’ve ever written for the online environment, chances are you have been asked these questions: How many clicks did your article get? How did your piece rank in searches?
Many of us writers and content developers were taught to focus on the message and build on that core concept, hoping the beauty or usefulness of the idea will carry it through to the intended audience regardless of the clutter along the way. While that strategy surely has its share of success, in the online universe focusing on the message alone has ceased to be enough.
For your article to reach a larger audience and have a stronger impact, it has to rank high for a keyword or phrase search input. Studies have shown most Internet users do not browse past the first page of search results, so not showing up on the top of the list lowers your chances of getting new customers on-board or promoting your new products a bit more strongly.
This is where SEO comes in. SEO means search engine optimization, an approach to writing or developing content to improve a website’s rating on an Internet search and its page rank compared to related websites. Writing with SEO in mind, therefore, boosts a website’s visibility on major search engines such as Google and helps broaden your content’s reach.
But how exactly is this done?
Continue reading “SEO Writing: Tips to Boost Your Story’s Reach”