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You get up and get ready for work at home. You open your computer and you see it: a new Zoom invite. Your excitement subsides at once and you sigh. Another day, another set of virtual meetings and video calls. You wonder why this is draining you when you have been conducting meetings over video even before the pandemic hit. But don’t worry: You are not alone in the struggle.
Continue reading “Zoning Out on Zoom? You May Not Be the Only One”
Gone are the days when only celebrities, politicians and business leaders nurture an image. Our highly techie and individualistic society now allows individuals to cultivate their own brands as well. The popularity of social media and networking platforms has made the task even easier: Just about anyone can create a profile or image of oneself with a click of a few buttons and share that profile with anyone on the online world.
This personal brand is the public’s perception of an individual and his or her values and beliefs, goals and plans, achievements in his or her chosen field and more. This does not consist only of the personal details one shares on the internet such as age, education, current job and work experience. It also covers a person’s activity on social media and networking platforms – own posts, comments, reactions, shares — as these reflect one’s thoughts and sentiments, beliefs, aspirations, choices and preferences. Indeed, data from these actions are used by platforms to curate ads based on the profile created and push these ads on to a person’s feeds.
Sharing views and opinions on topics related to one’s field of expertise does play a big role in building a personal brand as it helps in establishing that the individual can be a trusted and reliable source of information in that particular field. This is one way many have been able to develop a profile or role as an influence(r) and even a key opinion leader in their respective area, which in turn helps in making sure their ideas reach a wider audience.
Continue reading “Why You Need to Build Your Personal Brand Now”
One month into the Luzon-wide enhanced community quarantine with curfews strictly implemented and quarantine passes thoroughly monitored, the temporary restricted living is making everyone feel like it’s the new normal. Time spent indoors, even with loved ones, is starting to feel eternal. The fortunate ones who work from home or have online classes have something to keep them busy but many are left to while away the time, sometimes with fear and anxiety.
While it is normal to feel a mix of confusing emotions in this unprecedented situation, there are activities you can do to productively pass the time.
Continue reading “Staying Home and Passing Time in Quarantine Productively”
Many think that creating content, especially in the age of social media, is a walk in the park, something anyone can do in an instant. Well, it’s far from that.
Great work goes into even the simplest Instagram captions, Facebook posts, tweets, blogs and website content to make them look effortless while generating substantial engagement and persuading the reader on the message or to buy a product or avail of a service. Knowing the formula, however, can help a lot in developing effective copy. Here is a list of dos and don’ts to get you started.
Continue reading “PR and Copywriting: Dos and Don’ts”
You and your company are just one Google search away from clients, partners and other stakeholders — a few taps from getting hired or rejected for a project or business. Do you know what they are going to see online? How much of you and your company can they see online?
Every time we use the Internet to send emails, visit websites, look or review products or services, or shop online, the internet is looking back at us. The traces we leave online can —- and may – be used to get our personal information, identify current location, and even profile our political preferences and other predilections. All these make up what is called a digital footprint.
While it is impossible not to leave digital footprints, managing one’s online identity and reducing one’s digital footprint is not impossible. This crash course will walk us through how to manage our digital footprint.
Continue reading “Managing your Digital Footprint”