Tag: 26th PR Congress

Organizations, whether founded on entrepreneurial, commercial, industrial or political objectives, face crisis throughout the course of their operation or existence. A crisis may result from a natural cause or could rise from a man-made activity or action. It may be big or small, affect internal or external stakeholders or both, and has an impact that may be either short-term or longer-lasting.

Regardless of the nature, size, impact or duration of a crisis, it has the ability to define—or redefine in some cases–the direction or growth trajectory of an organization. Many companies’ fate had been changed by how they responded to and managed a crisis.

Continue reading “26th PR Congress Explores How Crisis Communication is a Social Responsibility”

In today’s world of perpetual connectivity where information has become very accessible not just for consumption but also for analysis and commentary, getting the public’s interest and engaging them in the discourse has become a lot easier. Social media platforms—and the brands and organizations that depend on them—leverage the Filipinos’ fondness for political and social narratives to capture the attention of their different stakeholders. For their part, Filipinos harness the power and reach of the internet and social media to share their opinions and be heard.

Continue reading “26th National PR Congress Tackles Shaping of Public Perception”

Spurred by controversies brands and organizations across the globe face and the growing need to elevate the communication profession in the country, the Public Relations Society of the Philippines (PRSP), the country’s premier organization for public relations professionals, anchors this year’s National Public Relations Congress on current trends and issues in the industry to explore where to take it next.

Set for September 24 and 25, 2019 at the SMX Convention Center in Pasay City, the 26^th National PR Congress has the theme Amplify, hoping to bring communication and industry issues that challenge many organizations out into the open. This year’s congress brings together local and international industry leaders to headline its roster of high-caliber speakers.

Continue reading “Communication Issues Take Center Stage at 26th National Public Relations Congress”