We get as much as 30 newspaper clippings per week on stories about our clients from the consumer, information technology, health, hospitality and tourism sectors. Our account managers write the stories themselves to leverage in-depth knowledge of client’s products, services and the media. News clippings are carefully reviewed for business leads, emerging issues and client feedback then sent to clients as reference. We also monitor clients’ competition, industry trends and government policies for greater strategic oversight of key accounts.
