The PRemise: Work-Life Integration the New Norm

With another year unfolding comes new goals and objectives as businesses finalize plans. But business planning and strategy has ceased to be just about setting sales targets and performance metrics: As more companies  increasingly become aware of the need to keep employees engaged as a means of ensuring business success, organizations are looking at human resource management and development as a key part of the planning phase.  

Employees, whether new to the corporate jungle or a veteran, are for their part also making plans and revisiting career opportunities – or the lack thereof — as these relate to their long-term life goals. This is why it’s no wonder many employees review their prospects in their current workplace or start exploring outside around this time. 

As employee satisfaction and engagement climb the list of priorities, the spotlight is turned on work-life integration. This is even more relevant in today’s work environment, with millennials starting to account for the bulk of the workforce. Employees now are more aware of the many opportunities that await them and feel more empowered to make job choices. They look for job satisfaction not just in terms of pay but also, and sometimes even more strongly, in terms of upward mobility, personal growth and creativity.

But what really is work-life integration?

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How to Secure a Spot in Publications

You’ve done the work. You’ve finalized the press release and have secured the approval of your client. You’ve pitched it to several publications and are now doing the waiting game.

But it has been several days. You’ve made a few follow-up emails and continue to wait. Two weeks, and you’re not seeing any progress still.

What gives? Maybe it’s timing, content, poor formatting or wrong media target. Perhaps it’s a combination of all of these.

Here are some tips to help increase your chances of landing a spot in key print and online publications.

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