The PRemise: How Do We Communicate Through a Crisis?

In today’s plugged-in world, communication during a crisis has taken on a different degree of urgency, meaning and function, and so providing a peek into an organization’s strength or weakness. With the internet and social media fast-tracking the transfer and sharing of news and providing a platform by which people can articulate their opinion on most things, organizations big and small are finding it imperative to be able to respond quickly and appropriately lest they risk compromising their reputation and business.

A crisis can take many forms. It can be a result of natural causes such as those caused by an earthquake or similar other natural disasters. A crisis may also be financial in scope or technological, with the latter involving cybersecurity threats, loss of database information and related matters. It can be an unprecedented health or medical scare.

No matter the cause or scope, a well-thought out communication and management plan will see an organization or business through a crisis. Responses may differ depending on the circumstances, but let’s look at some general guidelines on what to do to pull through.

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OYO Philippines Opens its Doors to Healthcare Practitioners at the Frontline of COVID-19

To support medical and health COVID-19 frontliners in Mindanao, OYO is offering discounts to practitioners from hospitals within a 5-kilometer radius of its partner properties. The company is also closely coordinating with BPOs and other businesses for accommodation for their employees, and with stranded foreign tourists affected by the lockdown.

In response to the need for more accommodations raised on social media and by LGUs and NGOs, 24 OYO properties in Mindanao were reopened. OYO has 500 rooms available for occupancy in the region, and the company is currently working on the possibility of opening more should the need arise.

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