Tag: PRSP

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26th National PR Congress Marks Milestones

More than 400 delegates, 30+ local and international speakers, 11 plenary sessions, 12 breakout sessions, 27 corporate sponsors and 21 media partners. These numbers summarize the recently concluded 26th National Public Relations Congress.

The two-day annual conference, which ran on September 24 and 25 at the SMX Convention Center in Pasay City, had the theme Amplify and gathered together not just PR and communication practitioners but also participants from other industries, government agencies, startup organizations, members of the academe and students. Besides being in a new venue, the congress marks the first time it opened itself to a bigger and more diverse audience in line with the goal of broadening its reach even outside the PR community.

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26th PR Congress Explores How Crisis Communication is a Social Responsibility

Organizations, whether founded on entrepreneurial, commercial, industrial or political objectives, face crisis throughout the course of their operation or existence. A crisis may result from a natural cause or could rise from a man-made activity or action. It may be big or small, affect internal or external stakeholders or both, and has an impact that may be either short-term or longer-lasting.

Regardless of the nature, size, impact or duration of a crisis, it has the ability to define—or redefine in some cases–the direction or growth trajectory of an organization. Many companies’ fate had been changed by how they responded to and managed a crisis.

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26th National PR Congress Tackles Shaping of Public Perception

In today’s world of perpetual connectivity where information has become very accessible not just for consumption but also for analysis and commentary, getting the public’s interest and engaging them in the discourse has become a lot easier. Social media platforms—and the brands and organizations that depend on them—leverage the Filipinos’ fondness for political and social narratives to capture the attention of their different stakeholders. For their part, Filipinos harness the power and reach of the internet and social media to share their opinions and be heard.

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Communication Issues Take Center Stage at 26th National Public Relations Congress

Spurred by controversies brands and organizations across the globe face and the growing need to elevate the communication profession in the country, the Public Relations Society of the Philippines (PRSP), the country’s premier organization for public relations professionals, anchors this year’s National Public Relations Congress on current trends and issues in the industry to explore where to take it next.

Set for September 24 and 25, 2019 at the SMX Convention Center in Pasay City, the 26th National PR Congress has the theme Amplify, hoping to bring communication and industry issues that challenge many organizations out into the open. This year’s congress brings together local and international industry leaders to headline its roster of high-caliber speakers.

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2019-2020 PRSP Board of Directors Inducted

The Public Relations Society of the Philippines (PRSP) 2019-2020 Board of Directors was sworn in at the Department of Tourism (DOT) in Makati City last March 11. In the photo are (from L) DOT Secretary Bernadette Romulo-Puyat, Andy Saracho, APR, of Philippine Veterans Bank, Ana Ruby Pista of Ardent Communications, Celerina Amores of Ayala Foundation, Inc., Bernard Bagaman, APR, of Resins, Inc., Janine Dario of Isentia Manila, Norman Agatep, APR, of Grupo Agatep, and PR consultant Ritzi Ronquillo, APR.

Officers and Directors of the Public Relations Society of the Philippines (PRSP) for 2019-2020 took their Oath of Office on March 11 at the Department of Tourism (DOT) in Makati City. DOT Secretary Bernadette Romulo-Puyat, as inducting officer, administered the oath and bore witness to the organization’s promise to strengthen the PR profession in the country while promoting the organization’s ideals and objectives.

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25th PR Congress Reaffirms Commitment to Uphold Truth

The 25th National PR Congress, the country’s biggest gathering of PR and communication professionals, turns the spotlight on building consensus, to together explore solutions toward ensuring truth in the practice of communication.

The annual PR congress, set September 27 and 28 at Shangri-La at the Fort, Taguig City, engages all PR and communication practitioners and aspirants alike to uphold truth in the age of disinformation with its theme of “Truth or Trolls: PR in the Age of Disinformation.”

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