Shifting to the New Normal: Changing Perspectives and Behaviors

What have we been doing these past two and a half months in restricted living? How is quarantine life changing us? How ready are we to go out there again?

Having more free time than usual is certainly getting us doing more thinking and asking, yes, than usual. When done with WFH duties, in between Skype, Viber or Zoom meetings, after exercising, meditating, reading, gardening, writing, binge watching and all the other new hobbies we’ve developed, we find our thoughts moving to all sorts of directions and raising questions, mainly about what life would be after quarantine. These random thoughts attack with more intensity on weekends and all chores are done and we just sit in front of the TV or computer counting the hours away.

Riding the roller coaster of thoughts and emotions while stuck at home, we’ve certainly realized the advantages and disadvantages of this temporary quarantine life. Even as we get bored or feel anxious about our health and finances, we have more time for ourselves and with family. We are able to catch up on things and activities we have put on the backburner for so long. We can think more about our plans for the future: Students can think about what they really want to do. Young professionals can reflect on where they want to take their career and how. Businesses and organizations can assess their strengths and weaknesses and start working on whatever necessary changes they need to secure long-term viability.

But then our thoughts turn again to when returning to normal would be, if at all. When all this is over, how different would post-lockdown life be?

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Stop the Infodemic

In our information-driven world, staying informed also means being responsible in consuming and sharing news. Spread only correct information, stop the infodemic.

https://www.facebook.com/ArdentPR/videos/532864704068112

Explore and Make the Most of the Art of Trendjacking

If you’re on the internet a lot, which is highly likely during this COVID-19 crisis, you’ve probably noticed how some brands take advantage of current trends to boost presence online. Some brands have been fortunate with this strategy and are able to generate interest in their products and services, subsequently strengthening footprint and sales. Other brands have not been so lucky and reaped negative results.

Remember when the game Pokémon GO was a huge craze a few years back and some telecom companies offered users free access to the game for a limited time? Or how one ride-hailing app hopped on the #10YearChallenge last year by tweeting a hilarious side-by-side comparison of EDSA showing how the main thoroughfare looked exactly the same?

This is trendjacking.

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Staying Home and Passing Time in Quarantine Productively

One month into the Luzon-wide enhanced community quarantine with curfews strictly implemented and quarantine passes thoroughly monitored, the temporary restricted living is making everyone feel like it’s the new normal. Time spent indoors, even with loved ones, is starting to feel eternal. The fortunate ones who work from home or have online classes have something to keep them busy but many are left to while away the time, sometimes with fear and anxiety.

While it is normal to feel a mix of confusing emotions in this unprecedented situation, there are activities you can do to productively pass the time.

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The PRemise: How Do We Communicate Through a Crisis?

In today’s plugged-in world, communication during a crisis has taken on a different degree of urgency, meaning and function, and so providing a peek into an organization’s strength or weakness. With the internet and social media fast-tracking the transfer and sharing of news and providing a platform by which people can articulate their opinion on most things, organizations big and small are finding it imperative to be able to respond quickly and appropriately lest they risk compromising their reputation and business.

A crisis can take many forms. It can be a result of natural causes such as those caused by an earthquake or similar other natural disasters. A crisis may also be financial in scope or technological, with the latter involving cybersecurity threats, loss of database information and related matters. It can be an unprecedented health or medical scare.

No matter the cause or scope, a well-thought out communication and management plan will see an organization or business through a crisis. Responses may differ depending on the circumstances, but let’s look at some general guidelines on what to do to pull through.

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Work in the Time of COVID-19: How to Effectively Work from Home

With more cases of COVID-19 being confirmed every day, more businesses and organizations are implementing remote work or work from home to help contain the spread of the deadly virus.

While working from home sounds like a dream come true, people who regularly work from home will tell you that it’s easier said than done. For one thing, it requires a lot of discipline.

How do you make sure you continue to be productive despite all the distractions at home? Here are 8 tips on how to effectively work from home:

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