When the World Paused

Taking a time out is not something new to many of us. It’s certainly not something new to me. I’ve made it a practice to pause once in a while. You know, step out of the little bubble we’ve created and take stock of what we do or not do, where we fail or need to do better, what else needs to be done, how all these relate to the bigger picture. As we’ve been told several times when we were younger, one needs to be silent from time to time to be able to listen to the other things not spoken or not said too loudly. Pretty much like walking slowly sometimes to be able to smell the flowers.

The pause of these past months is a totally different story, however. Not only was it a pause imposed on us at a time we didn’t expect but it was also something we had no control over. We had no idea how long it would take and until now, we don’t know how long we will have to stay indoors and limit our exposure outside. As much as some of us may thrive in the short pauses life allows now and then, this pause caused by the pandemic is far from being reinvigorating.

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Video Call Dos and Don’ts: How to Ensure a Stress-Free Virtual Meeting

Whether it’s to have meetings with coworkers and clients or to catch up with family and loved ones, video calls have become the go-to means of connecting with one another. Video calls come quite close to face-to-face conversations as they allow the parties involved to see each other as they chat or discuss things, something that makes the call even more fun especially now that people have not been able to go out as much. Unlike in texting or chatting over online apps where responses can come in hours or even days after a message, in a video call participants are required to be on the call at the same time as if meeting physically.

Indeed, video calls are a very efficient tool to keep in touch with the people we haven’t seen in a long time. As more people become familiar with video calls, the more often will this form of communication be used.

To make each video call a productive and enjoyable experience, here are a list of things to remember:

  1. Do check your audio and video settings before the start of the call

Make sure that you will be seen and heard during the video call. Check your camera and microphone settings before entering the call. Doing this will save you from the panic of figuring out how to turn on your camera or unmute yourself when it’s time to speak.

Likewise, check that you have stable internet connection to accommodate the call to avoid lags and missing parts of the conversation.

2. Do familiarize yourself with the features of your video call application

Know the features of the app you will be using for the call. Be familiar about important buttons or keys such as the mute button and chat box to ensure that your video call goes smoothly. Some videoconferencing apps even have a button that allows you to raise your hard to call the attention of the speaker – virtually, of course.

Familiarizing yourself with the features of your videoconferencing app will allow you to make the experience more holistic and stress-free. 

3. Do find a quiet place to do the video call

Your gadget’s microphone could pick up even the faintest sounds such as television static, electric fan noise, the neighbor’s dog barking, which can cause unnecessary interruptions during your conversation. Use a headset if the noise in the area is too much. This way, the surrounding noise is not caught on the video call.

Make sure you’re in a disturbance-free environment so you won’t have trouble hearing each other during the call. Tell the people at home that you’re going to be in a call to avoid loud noises and people barging into the room or walking behind you.

4. Do prepare for the video call if necessary

Do your homework. If the virtual meeting needs reports or updates, prepare these ahead of time so you will be ready for the meeting.

Be in the right headspace before the call. This will help you focus on what needs to be done during the video call. If you expect the call to last a couple of hours or extend through meal time, make sure you have a drink or some crackers within reach.

5. Do be present during the call

It’s easy to get distracted during a video call where people usually only see your shoulders up. You could be tempted to pick up your phone or do other things while the meeting goes on in your computer.

Be an active listener as you would be in a face-to-face conversation. If you’re in a work meeting, take down notes to keep yourself occupied when it’s not your turn to speak. If you’re in a call with friends or family, ask questions to keep the conversation going.

6. Do manage the video call running time

As in face-to-face meeting, ensure a virtual meeting is productive by managing the time efficiently. Video calls can be more draining than face-to-face meetings so avoid overextending them.

If you’re presiding over the meeting, be mindful of the time. If other speakers are taking longer than the time allotted to them, call their attention in a respectful way. If you’re one of the speakers or those assigned to update on something, do not hog the spotlight and instead give other participants ample time to share their ideas.

7. Don’t suddenly start a video call without warning

You risk people not picking up your call when you ring them unannounced. No one really wants to be caught off-guard on camera.

While work meetings are often scheduled in advance, the same should apply to a call with friends or family. Send them a quick message beforehand to confirm the right time to call.

8. Don’t leave the call without warning

If you have another meeting or activity and won’t be able to finish the video call, advise the meeting organizer or moderator ahead of time. If something comes up during the call itself, you can use the chat window to inform the group.

Either way, extend meeting courtesy by letting the other participants know that you are leaving instead of just virtually stepping out of the room.

9. Don’t speak too fast

Factors such as unstable internet connection may cause video calls to lag, causing you or the person you’re conversing with to miss some parts of the conversation. Be considerate by not speaking too fast so that your words are heard clearly.

Monitor your screen to see if you’ve been disconnected. In the case of a lag, don’t be shy to ask what the last thing they heard you say was.

10. Don’t rely on body language to get your point across

Reading facial expressions and body language over a video call is a bit challenging due to the limited impression a screen can give. As much as possible, use words to get your points across. Gestures should only be used to complement what you are saying, not explain the whole point.

You can’t expect people to be glued to their screens the whole time you are speaking, so it would be best to articulate your points verbally.

11. Don’t talk over one another

Unlike face-to-face conversations where you can pick up who the person interrupting is, video calls make it harder to tell who is speaking due to voices overlapping. This can become overwhelming the more people are involved.

Mute your microphone when it’s not your turn to speak. Use the chat box to raise your concerns if you find it difficult to jump into the conversation. Overall, be courteous to the other people in the call and give everyone a chance to express themselves. 

As the pandemic continues to put distance between us and the people we care about or work with, video calls may just be the tool we need to maintain that connection. Make virtual meetings something to look forward to by following these tips and sharing them with the people you often communicate with.

Maximizing Social Media Platforms to Reach Your Audiences

Social media has never been a most effective way to reach the public than during these times when people are flocking online and more content is shared on the internet. With the pandemic continuing to limit offline communication between brands and their audiences, social media has become more a need than a complementary tool to other PR and marketing efforts.

Indeed, more businesses and organizations are learning to maximize the features of different socmed platforms not only to reach a wider audience but also to have a better idea of the needs and preferences of their different stakeholders. As more people continue to migrate online to stay in touch with loved ones and keep themselves updated with the news, brands will leverage social media to increase engagement with their audiences.

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Zoning Out on Zoom? You May Not Be the Only One

You get up and get ready for work at home. You open your computer and you see it: a new Zoom invite. Your excitement subsides at once and you sigh. Another day, another set of virtual meetings and video calls. You wonder why this is draining you when you have been conducting meetings over video even before the pandemic hit. But don’t worry: You are not alone in the struggle.

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Sustaining Communication with Your Audiences Even During a Pandemic

The COVID-19 pandemic caught us all off guard, forcing the world’s population to stay indoors for months now. Businesses and organizations have had to make quick adjustments to stay afloat. Companies were not able to anticipate the impact of the pandemic and prepare accordingly, and most are serving their clients and supporting their employees even when not in full capacity and while helping flatten the curve.

As many offices remain closed and normal business operations halted, budgets are running low and priorities need realignment. Sustaining pre-COVID-19 efforts, including PR plans, in such a scenario has been a key concern.

More businesses, in particular smaller ones, are implementing cost-cutting mechanisms, and PR activities are usually one of the first to be crossed out as they are generally seen as an expense item. Outside of the cost issues, social distancing protocols are rewriting the rules on gatherings and related PR activities, prompting many brands to cancel plans or look for alternative options.

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Why You Need to Build Your Personal Brand Now

Gone are the days when only celebrities, politicians and business leaders nurture an image. Our highly techie and individualistic society now allows individuals to cultivate their own brands as well. The popularity of social media and networking platforms has made the task even easier: Just about anyone can create a profile or image of oneself with a click of a few buttons and share that profile with anyone on the online world.

This personal brand is the public’s perception of an individual and his or her values and beliefs, goals and plans, achievements in his or her chosen field and more. This does not consist only of the personal details one shares on the internet such as age, education, current job and work experience. It also covers a person’s activity on social media and networking platforms – own posts, comments, reactions, shares — as these reflect one’s thoughts and sentiments, beliefs, aspirations, choices and preferences. Indeed, data from these actions are used by platforms to curate ads based on the profile created and push these ads on to a person’s feeds.

Sharing views and opinions on topics related to one’s field of expertise does play a big role in building a personal brand as it helps in establishing that the individual can be a trusted and reliable source of information in that particular field. This is one way many have been able to develop a profile or role as an influence(r) and even a key opinion leader in their respective area, which in turn helps in making sure their ideas reach a wider audience.

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