Riding on back-to-back strong sales performance for the first two consecutive quarters of the year, pioneer compact car distributor Suzuki Philippines (SPH) concludes the first half of 2018 with 6 percent growth in unit sales over the same period last year.
Aggressive marketing and expansion initiatives enabled SPH to overcome the challenges that beset the local automotive industry in recent months, foremost of which was the first-phase implementation of the Tax Reform for Acceleration and Inclusion (TRAIN) Law. Despite the 12 percent decline in sales performance for the entire local automotive industry compared with last year, SPH posted 6 percent growth in sales to secure the top 7th rank in the market. The brand penetrated various regions and strengthened its presence in key growth areas, in particular outside the National Capital Region, to extend the successes enjoyed during the first quarter of the year.
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