Demand for products offering digital entertainment continues to grow rapidly with Filipinos staying indoors. Smart TV, Android TV, flat-screen and Chromecast dominate searches on Lazada based on its recent study.
coocaa, a leading global TV brand, offered Filipinos new options for home entertainment when it celebrated Lazada’s 9th Birthday Sale with amazing deals and discounts for its coocaa S6G Pro Smart TV and the launch of its two new air conditioning systems with exclusive promos.
Filipina entrepreneurs are driving Airbnb’s Host community in the Philippines, according to recent data released by the company, with approximately 65 percent of Airbnb Stays being hosted by Filipino women. Indeed, the Philippines is leading the way in growing gender diversity of Hosts on the platform.
Recent data from UN Women has highlighted the disproportionate economic impact the COVID-19 pandemic has had on women in the Philippines, as most are employed in industries that are worst-hit by the pandemic, including retail and hospitality.[1] To adapt in these uncertain times, many Pinays have turned to digital entrepreneurship including, hosting on Airbnb.
Airbnb Superhost in Central Luzon
Cebu City ranks second globally (67%) with the highest percentage of women hosts at a city level, followed closely by Quezon City and the City of Manila (66%). This is significantly higher than the global average of 55 percent or more than 2 million women Hosts out of the company’s 4 million Hosts globally.
“The pandemic has been incredibly difficult for all of us, but especially hard for women. We have seen a record-setting departure of women from the workforce. And yet, at the same time, we have seen many women turn to hosting on Airbnb. This International Women’s Day, we celebrate Pinays across the country — our ilaw ng tahanan — who continue to innovate and seek new economic opportunities to help them and their families stay afloat in these unprecedented times,” shares Amanpreet Bajaj, General Manager for India, Southeast Asia, Hong Kong and Taiwan, Airbnb.
Globally, new women Hosts who started hosting just one listing on Airbnb since the start of the pandemic have collectively earned more than US$600 million since last March. This trend has provided a much-needed financial lifeline for women and their families at a time when the economic burdens and sacrifices have fallen disproportionately on their shoulders. In the Philippines, 64 percent of new Hosts who joined the platform since March 2020 at the start of the pandemic were women.
Pottery Crash Course on Airbnb Experience
This extends beyond Stays to Experiences as well. Since Airbnb built and launched Online Experiences at the beginning of the pandemic in April 2020 — an idea proposed by its Host community – 51 percent of Online Experience hosts are now women. In a recent Airbnb survey, 35 percent of these women shared that they started their Online Experience to replace lost income from a full-time or part-time job, and 23 percent said it’s their primary source of income.
In 2021, Airbnb is working on being a strategic partner to the Philippine government to support the government’s safe travel protocols, promote the gradual reopening of domestic tourism and spur local economic recovery. The company is optimistic that domestic travel will soon rebound with the implementation of the country’s vaccine program and the easing of travel restrictions and requirements. According to its recent survey, Filipinos are primarily seeking safe, affordable and meaningful travel in 2021. Airbnb is focused on driving sustainable long-term growth for its Stays and Experiences in the Philippines to its Host and guest community.
[1]UN Women Gender Snapshot: COVID-19 in the Philippines, April 2020. https://asiapacific.unwomen.org/-/media/field%20office%20eseasia/docs/publications/2020/04/phl-covid%20gender%20snapshot%20april%202020.pdf?la=en&vs=3508
Tata Consultancy Services (TCS) Philippines Inc., a leading global IT services, consulting and business solutions organization, was recently certified as one of the Top Employers by the Top Employers Institute. The company was also named one of the Best Companies to Work for in Asia by HR Asia.
VeMoBro, the country’s newest Filipino-made e-commerce platform, invites shoppers from across the country to experience worry-free shopping and leveled-up shipping during its whole day of nonstop promotions on March 3.
Here are three reasons to look forward to VeMoBro’s 3.3 sale:
The 56th Anvil Awards, hosted by the Public Relations Society of the Philippines, recognized the most outstanding public relations tools and programs in the country during its first-ever virtual ceremony. The digital event was held on February 19, 2021.
“The crucial role of public relations was reinforced during this health crisis. PR during crises connects communities. The PRSP, through its Anvil Awards, recognized purpose-driven and impactful initiatives that promote corporate integrity and the social good across platforms,” said Ma. Luisa Sebastian, 56th Anvil Chairperson.
Chevron Holdings Inc. (CHI) hauled two employer of choice awards from prestigious international award-giving bodies in recognition of its exemplary employment practices and workplace culture that prevailed amid unprecedented times.
CHI was named one of the ‘Best Companies to Work For in Asia 2020’ by HR Asia, Asia’s most authoritative publication for human resource (HR) professionals. The publication lauded the company for raising the bar for employee engagement and workplace excellence in the region.
