Sustaining Communication with Your Audiences Even During a Pandemic
The COVID-19 pandemic caught us all off guard, forcing the world’s population to stay indoors for months now. Businesses and organizations have had to make quick adjustments to stay afloat. Companies were not able to anticipate the impact of the pandemic and prepare accordingly, and most are serving their clients and supporting their employees even when not in full capacity and while helping flatten the curve.
As many offices remain closed and normal business operations halted, budgets are running low and priorities need realignment. Sustaining pre-COVID-19 efforts, including PR plans, in such a scenario has been a key concern.
More businesses, in particular smaller ones, are implementing cost-cutting mechanisms, and PR activities are usually one of the first to be crossed out as they are generally seen as an expense item. Outside of the cost issues, social distancing protocols are rewriting the rules on gatherings and related PR activities, prompting many brands to cancel plans or look for alternative options.
Continue reading “Sustaining Communication with Your Audiences Even During a Pandemic”Explore and Make the Most of the Art of Trendjacking
If you’re on the internet a lot, which is highly likely during this COVID-19 crisis, you’ve probably noticed how some brands take advantage of current trends to boost presence online. Some brands have been fortunate with this strategy and are able to generate interest in their products and services, subsequently strengthening footprint and sales. Other brands have not been so lucky and reaped negative results.
Remember when the game Pokémon GO was a huge craze a few years back and some telecom companies offered users free access to the game for a limited time? Or how one ride-hailing app hopped on the #10YearChallenge last year by tweeting a hilarious side-by-side comparison of EDSA showing how the main thoroughfare looked exactly the same?
This is trendjacking.
Continue reading “Explore and Make the Most of the Art of Trendjacking”What Does the COVID-19 Outbreak Mean for the Philippines’ BPO Industry?
As much of the Philippines remains under ‘enhanced community quarantine’ due to Covid-19, the country’s vital business process outsourcing (BPO) industry has adjusted to new working practices and shifts in demand.
The strict lockdown measures implemented on the main island of Luzon will remain in place until at least April 30. At present, most of the island’s 57m residents are confined to their homes and local areas. Security personnel have stepped up monitoring to prevent people from travelling outside unless they are fulfilling an essential task or profession.
Continue reading “What Does the COVID-19 Outbreak Mean for the Philippines’ BPO Industry?”Staying Productive: Robert Walters Shares Tips on Effective Remote Work Scheme
With social distancing the catchphrase of the times, public and private companies locally and overseas are implementing work from home. In the Philippines, where the government has put the entire island of Luzon under enhanced community quarantine to curb the spread of the COVID-19 virus, government work is largely suspended while most private establishments enforce remote work.
As organizations undertake measures to ensure business continuity without endangering their workforce, the rapid response and creativity of managers will be key to ensuring an easy transition to a new work setup with minimal or zero disruption in operations and business processes. Managers know what works best for their teams and can tap into this knowledge to make adjustments seamless, deliver results and maintain business viability amid this uncertain period.
Robert Walters, a global recruitment specialist group headquartered in England and with regional offices in Southeast Asia, shares tips on how businesses and organizations can ensure efficiency and productivity even while working from home.
Continue reading “Staying Productive: Robert Walters Shares Tips on Effective Remote Work Scheme”Chevron Supports COVID-19 Frontliners and Health Workers
Chevron companies in the country recently teamed up to donate cash and fuels amounting to almost P1 million to provide safe transportation and personal protective equipment to frontliners and health workers.
Chevron Philippines Inc. (Caltex), marketer of the Caltex brand of fuels and lubricants, together with Chevron Holdings Inc. (CHI), donated P500,000 to the Philippine General Hospital Medical Foundation Inc. (PGHMFI) to address the shortage in medical supplies and personal protective equipment frontline healthcare professionals need for proper patient management. The country’s largest public tertiary hospital, PGH is one of the designated referral hospitals in Metro Manila for COVID-19 patients.
Continue reading “Chevron Supports COVID-19 Frontliners and Health Workers”